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Pricing courage

MacRumors


Apple has also introduced some significant price cuts to the 4K and 5K LG UltraFine Displays that were announced at its October 27 Mac event.

Dan Moren at SixColors

Friday afternoon: the place where news goes to die. Apple dropped a statement to a number of outlets that it’s discounting USB-C/Thunderbolt 3 adapters and peripherals in its stores—both those of its own manufacture as well as those made by partners through the end of the year.

So, it’s easy to read this as purely being a response to complaints over the new MacBook Pro’s reliance on USB-C/Thunderbolt 3…and, yeah, that’s pretty much what’s happening here. Dropping the news on a late Friday afternoon suggests that Apple doesn’t want to garner a lot of attention about the fact it needs to make this move.

Meanwhile, Phil Schiller at the Independent

And we are proud to tell you that so far our online store has had more orders for the new MacBook Pro than any other pro notebook before. So there certainly are a lot of people as excited as we are about it.


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